Hijacking the Body to Break through Weight-loss Plateaus

hijacking the body to break through weight-loss plateaus

(This is part 1 of our series on “Hijacking the Body”. Don’t worry–It’s not as scary as it sounds!)

An empty stomach is a scary nuisance. Crankiness, distraction, discomfort, wooziness–All things we try to avoid on a daily basis, simply with food. And when it comes to working out, probably the worst fear of an empty stomach comes to life: Where’s my energy going to come from?? Anecdotal evidence is hard to break, as the stories have been told for decades that you must have something in your stomach if you want to workout successfully. That you cannot run 5 miles or 10 miles; that you cannot do HIIT; that you cannot bend over and deadlift 300lbs; that you cannot even do light yoga, without food in your stomach for fear that you’ll pass out. Anecdotal stories have nothing on hijacking the body to break through weight-loss plateaus, though.

Anecdotal Falsehoods

Anecdotal stories are affirming. They give us assurances that we’re following “time-tested” advice, and so the results of our endeavors would most likely follow from such “time-tested” advice. But like any self-help book that claims it can make you a millionaire, anecdotal evidence preys on our impulsive side which drives us to get what we want as quickly as possible.  No matter the costs of diminishing returns: Too much short-term effort becomes impossible to sustain since the shortcuts aren’t “learned” well enough for habit to set in.

Over at Minitab.com–a data analysis company with over four decades of experience–they wrote a straight-forward investigation into the differences between anecdotal evidence and statistical evidence. As they write,

Anecdotal evidence is essentially a story told by individuals. It often comes in the form of “I know a person who . . .,” but it can take many guises. In advertising, it’s often called a product testimonial. For example, someone takes a dietary supplement and claims to have lost a lot of weight. Or anecdotal evidence can be more personal, such as this classic example: someone doubts smoking is hazardous because they have a relative who smoked for decades and lived to a ripe old age.

Advertising, of course, is notoriously anecdotal, mainly because it short-cuts for the consumer the questions he or she may have about a product. “Oh, so-and-so–who I don’t even know–said PRODUCT X gave them confidence to quit their job and start a business. I gotta try that!” We’re all susceptible. We’re all suffocated by ads daily, so it’s hard to fight back when we’re already exhausted in body and mind.

But here’s what’s important in acknowledging the differences between anecdotal and statistical evidence:

hijacking the body to break through weight-loss plateausCourtesy of Minitab.com

Hijacking the Body to Break through Weight-loss Plateaus

So HOW do we break from the anecdotal evidence that tells us we must eat before a workout, that we cannot workout on an empty stomach? With science, of course.

Anecdotal evidence has long stated that the body loves using carbohydrates as fuel. The body stores carbs (or, glucose) to a certain degree, tapping its reserves–or what’s in your stomach–for shorter energy-duration needs. However, the body has a nearly unlimited source of fat to tap as fuel. In fact, if you only used your body fat as fuel rather than glucose, you could last much longer than if fueling/re-fueling with carbs. (Though this is HIGHLY unadvisable, so please don’t do it!)

The biggest issue with using glucose for fuel is simply the biggest issue underlying the obesity epidemic in America and the Western hemisphere: Too much glucose (too many carbs) leads to insulin and leptin resistance (aka, weight-gain, diabetes, high blood pressure, etc etc.). Any runner who is trying to shed the last 10lbs knows the impossibility of shedding those pounds by following a high-carb-refueling diet: Those lbs won’t go anywhere, and weight gain is a real possibility, even if you’re running 50 miles a week. (This was my biggest problem when training for and running ultramarathons.)

FAT is an ugly word. That’s the anecdotal evidence driving that feeling. So nowadays, “healthy fats” is a prevalent term, which has some justification (in comparison to “unhealthy fats”) but isn’t helping the “image” of fat, in general.

But if we put together the above points, then we come to the conclusion that

hijacking the body to tap fat rather than glucose would not only give us a huge fuel source but would also force the body to consume excess fat rather than being “distracted” into consuming stored carbs.

You don’t lose weight by burning off carbs but by melting away excess fat. And the best way to do that is to direct your body’s energy consumption with a few simple changes to your daily regime, workout or otherwise.


(Tomorrow, you’ll find out how…)

How BCAAs Quickly Change Your Life

BCAAs quickly change your life

Energy. Few of us remember a time when we couldn’t walk into a store and grab energy-in-a-bottle. It comes highly caffeinated, highly sugared. It promises excitement. Some of these bottles speak to our individual desires to stand out, to rebel; others are just there, boring, but chock full of jitter-inducing ingredients. Really, it doesn’t matter because we know that the little bottle will peel open our eyelids, if only for a few minutes.

And sometimes, we’re sent to the ER drinking these things.


This is, mostly, just how things are. The demands on our lives are great–sometimes too great, we feel–and so we need whatever help we can get, as quickly as we can get it. Part of us doesn’t trust the companies from which we buy our energy drinks, so another bigger part of us doesn’t care.

Part of us doesn’t trust the companies from which we buy our energy drinks, so another (bigger) part of us doesn’t care.

At ERO, we’re kind of lunatics for and about BCAAs. Years of reading research studies, testing formulas on our bodies and our workouts, and a tireless dedication to ensuring 10g of BCAAs taste great, all have led us to where we are now: How BCAAs quickly change your life.


Yes, ERO’s BCAAs and B-vitamins give you amazing, no-crash/no-jitter energy and help ensure your body functions efficiently. But ERO’s not an energy drink. Yes, ERO is awesome for workouts, both before a workout for energy and focus, and after a workout for recovery. But ERO’s also great on non-workout days when your stomach’s growling and you’re reaching for a sugar rush at 2pm. Why? Because BCAAs suppress hunger. 

But enough self-promotion (gotta do it!), and back to energy. So why don’t we care about where we get our energy drinks from? Because we haven’t had any options.


BCAAs quickly change your life. How? Simply by removing the addiction to caffeine and fueling you with pure energy. From BCAAs.

When we at ERO are out at promos or sponsoring events, we go breathless rattling off the scientifically-proven benefits of BCAAs, as well as our other ingredients:

BCAAs quickly change your life

Stop using caffeine to get through your demanding days. ERO is here for you. 

ERO and BCAAs: 1 Powerful Way to Balance Your Life

ERO and BCAAs balance life. You’ll see exactly how over the next few weeks as ERO rolls-out into stores and online, and while we also roll-out our blog, ERO Life. Featuring in-depth stories, coverage of the latest BCAA-related info, fitness and nutrition trends, users’ profiles, and healthy-lifestyle news, we at ERO want to work for you to help you achieve your goals.

Nothing is more powerful than an idea whose time has come (Victor Hugo)

We believe the time for BCAAs has come, and ERO is leading the charge. Without comparison, ERO and BCAAs are the powerhouse of nutritional benefits because we’ve spent the last year heavily researching and developing how to get 10g of BCAAs (and 6g of other amino acids and vitamins) into a small, great tasting, 6oz shot. ERO gives you the boost of clean energy you need without any calories, helping you burn fat and strengthen lean muscle. Without any sugar or carbs, the energy you get from ERO is focused, balanced energy, so you don’t experience any of the crash that comes with coffee or sugary, “health” and energy drinks. We want something easy and convenient for YOU.

Who are YOU? The person without any extra time on their hands. The person running from one errand to the next. The person pulled from one appointment to the next. The person who wants change in their life. The person who wants energy. Focus. Health. The person who wants to push a little more at the gym.


Sounds familiar? Probably all too familiar. There are too many of us out there, always feeling like we’re running behind in life while the future that we want advances further and further away from us. We no longer need to say “tomorrow,” or even “in an hour.”  ERO is Latin for, “I will be.” But that’s only part of our motto. Because we don’t put off what we want for ourselves until tomorrow or the next hour, because we choose to gain what control we can have in our hectic, tiring lives, we say, “NOW.” ERO is I will be. NOW. 

The future is made up of NOWs. 

A healthy body is a healthy mind. Fitness enthusiasts like to say, “Civilize the mind, but make savage the body.” Now is when you start. But it takes time. ERO is here to offer you a leg-up because we ourselves have had too many days when we’ve woken up exhausted, unmotivated, and with no other choice but to keep moving forward, at the expense of both our minds and our bodies.

ERO and BCAAs make it a lot easier now, for you.